Google Analytics
What Google Analytics is to Google: Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Now….what Google Analytics is to me: a free statistics service for my websites that is 10x better than most stats provided by website hosting sites such as godaddy, generaldots, etc..!
The service is easy to use, just add a snipet of code, called a tracking code, to the pages you want to track. If you are using wordpress, this can easily be added to 1 location in most theme settings. Analytics tracks several segments like site usage, visitor overview, map overlay, traffic sources and content overview, just to name a few. Reports can easily be exported to various formats or simply emailed to a specified email address.
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